Sarah Coleman is the Chief Executive Officer of idoba; a digital transformation company dedicated to solving the toughest challenges for the mining industry and beyond. Sarah is an experienced mining and management consulting executive. She has worked with a wide range of top-tier organisations across the industries of mining, oil and gas, manufacturing and healthcare. Sarah founded ImpRes (Improvement Resources) in 2010, specialising in business improvement for the resources sector, and, in 2012, formed her second company, Sandpit Innovation, to specialise in developing leading-edge technology and innovation solutions for the mining sector. In 2020, Sandpit and ImpRes were acquired by Perenti Group. Under Sarah’s leadership as CEO, idoba has grown through the strategic acquisitions of Optika Solutions, Orelogy and Atomorphis. idoba is now a leading innovation ecosystem. Sarah is passionate about challenging traditional thinking and barriers that have been the constraints as well as the norms of working environments.